But subject lines that included the Champagne bottle (?) or the confetti ball (?) saw an average open rate of 22%. The overall average open rate for a New Year’s promotional campaign is 18%. By looking at the effect of the most popular emojis on open rates for various holidays, they found that adding an emoji usually sees an improvement.
One of the most comprehensive studies on the effect of emojis on subject lines comes from Return Path. The effects of including an emoji in your subject line Adding emojis usually increases open rates
So, to give you the ability to make an informed decision, let’s take a look at what the data says about using emojis for email subject lines and all the considerations you should be aware of. When one third of your email list base their decision to open and read your email entirely on its subject line, and two thirds report emails as spam solely on subject lines, the stakes are high. It’s no wonder then that over the past few years we’ve seen a steady increase in email marketers adding emojis to their subject lines.īut does including an emoji in your subject line help or hinder your email campaign? Do they make your email stand out among the others vying for attention? Or do they just annoy your subscribers? Just a single line of plain text to summarize and entice people into opening your email. Few things in email marketing are as dull and boring yet incredibly important as subject lines.